Good lead processes are built around useful decisions, not more notifications.
Ask only what changes the next step.
Every field has a cost. Start with the service needed, a realistic budget range and a timeline. Ask yourself what action would change based on each answer.
Make your scoring legible.
A score should help explain priority. Show which inputs shaped it, allow the team to inspect the context, and avoid treating a number as a replacement for judgment.
Give every stage a definition.
New means unreviewed. Qualified means there is a fit worth discussing. Contacted means a conversation has begun. Proposal means there is a concrete offer. Won means the next phase can start.
Follow up with a reason.
A useful follow-up adds context, answers a question or offers a practical next step. A delay node should support a considered conversation, not a flood of reminders.